Strong Event Portfolio The Boston Athletic Association manages a year-round schedule of prominent events, including the Boston Marathon and the B.A.A. Half Marathon, providing multiple engagement opportunities to target runners, event organizers, and sponsors.

Growing Participant Engagement With over 33,000 qualifier applications for upcoming Boston Marathons, there is a significant and expanding community of dedicated runners, presenting avenues for innovative training, gear, and health solutions.

Focus on Community Inclusion Recent legal challenges related to discrimination highlight an opportunity to offer diversity and inclusion consulting or partnership programs that enhance community outreach and equitable participation.

Digital Engagement Potential The organization utilizes modern technology platforms, indicating openness to digital sponsorship, data-driven marketing, and virtual event solutions to enhance their online presence and event experience.

Financial Stability and Growth With revenues estimated between 10 million and 25 million dollars, the Boston Athletic Association demonstrates healthy financial fundamentals, supporting the potential for investment in innovative event technology, athlete services, or marketing collaborations.