Partnerships with sports organizations Sportscotland has established partnerships with various sports organizations like Scottish Rugby, Cricket Scotland, and Scottish Canoe Association. Leveraging these partnerships can lead to collaboration opportunities and cross-selling initiatives.

Investments in sports facilities Sportscotland has made significant investments in sports facilities, such as synthetic sports pitches and gymnastics centers. Offering specialized products or services for these facilities can be a lucrative sales opportunity.

Promotion of sports integrity With the launch of the 'Sport Integrity' service, Sportscotland is emphasizing the importance of integrity in sports. Providing solutions or training related to sports integrity can be a valuable offering to align with their initiatives.

Collaboration with public health organizations Through partnerships with Public Health Scotland, Sportscotland is focusing on promoting physical and mental health. Tailoring products or services that support health and wellness initiatives can be a strategic sales approach.

Tech stack alignment Sportscotland utilizes a variety of technologies like iRecruit, Microsoft SharePoint, and PWA. Offering tech solutions that complement or enhance their current stack can create opportunities for tech integration partnerships.