Spotlight Employee Directory
Business Consulting and ServicesMissouri, United States201-500 Employees
Spotlight | Analyst Relations, headquartered at 1906 Wyandotte Street in Kansas City, Missouri, is a business consulting and services firm founded in 2012 that employs 51-200 people and specializes in analyst relations and influence orchestration for the B2B buyer journey. It is described as the world’s leading analyst relations consultancy and industry platform, including Spotlight Oz, serving more than 165 teams globally and partnering with technology leaders such as Google, Dell, NetApp, and ServiceNow. The firm provides services that integrate the influence of analysts, customers, and peer reviews with AI-driven discovery across the full B2B buyer journey and customer lifecycle. Spotlight is regularly recognized as a Best Place to Work by the Kansas City Business Journal and has earned the Institute of Influencer & Analyst Relations’ Agency of the Year award. Recent developments include the February 2026 acquisition of Captivate Collective and a 2025 partnership with Profound; the company reports revenue in the $250 million to $500 million range.
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