Regional presence Target Springfield and MassMutual Center partnerships for in-arena sponsorships, hospitality packages, and event-specific marketing to leverage local fan engagement and high venue foot traffic.

Affiliates upside Position Arizona Coyotes affiliation as a cross-sell for NHL partnerships, offering co-branded promotions, talent appearances, and cross-league ticket bundles to expand reach.

Digital readiness Leverage the current tech stack and social channels to deploy targeted digital campaigns, retargeting, and sponsor integration across Facebook, LinkedIn, and YouTube to drive sponsorship leads.

Revenue growth Explore high-value sponsorship tiers and premium seat packages to bridge the reported modest revenue range, including suite options, branded experiences, and exclusive events for sponsors.

Scalable partnerships Offer flexible, scalable sponsorship programs tailored for regional businesses and emerging brands, with measurable ROIs through attendance analytics and sponsor visibility across digital and in-arena assets.