Valuable Audience Target local businesses and fans by highlighting the Charlotte Checkers’ strong community presence, family-oriented game experiences, and ongoing promotions to attract sponsorships and co-branded events at Bojangles' Coliseum.

Sponsorship Fit Leverage the team’s status as a top-tier AHL affiliate and Calder Cup pedigree to pitch partner integrations, broadcasting collaborations and in-stadium activations that align with regional brands seeking sports visibility.

Broadcast Reach Capitalize on the new Director of Broadcasting and Communications to propose enhanced media packages, live streams, social clips, and sponsor shoutouts to boost sponsor ROI and fan engagement.

Digital Partnerships Offer opportunities around Google Ads, Analytics, and online promotions to sponsors, including targeted ad placements, data-driven campaigns, and measurable performance dashboards.

Event Synergy Propose co-hosted community and outdoor rink events with local partners (e.g., Knights collaborations) to expand sponsor reach, drive foot traffic to games, and create multi-brand experiences.