Niche maternity SRC Health specializes in maternity compression garments designed to relieve pain during pregnancy and support post-delivery recovery, presenting a focused entry point for upsell of related postpartum products and care programs.

Global expansion With a published product line expansion into continence garments (SRC Restore) and a history of international launches, there are opportunities to target distributors and retailers in women's health, maternity, and pelvic health channels.

Direct to consumer Limited employee count and a founder-led story suggest a lean, digitally-driven go-to-market with potential for partnerships with DTC platforms, influencer collaborations, and performance marketing to accelerate growth.

Evidence-based Positioning as evidence-based and United by Australian design, there is potential to upsell to clinicians, physical therapists, and hospitals seeking validated maternity and post-surgical compression solutions.

Tech-enabled Existing tech stack including Google Ads, Klaviyo, and Zoho indicates readiness for scaled marketing automation, CRM-driven lead nurturing, and targeted campaigns for new mothers and healthcare professionals.