Market Expansion Potential SRC Health's recent launch of SRC Restore into the continence market indicates an opportunity to cross-sell to existing customers interested in postpartum recovery and women's health products, as well as expanding their reach into additional segments such as urinary incontinence and post-surgical support.

Growing Product Portfolio The company's ongoing development of evidence-based compression garments and their commitment to innovative, Australian-designed solutions suggest strong potential for introducing new products that address specific needs within the maternity and women's wellness markets, attracting health-conscious consumers.

Niche Customer Focus Targeting postpartum women and new mums with supportive garments opens opportunities for personalized marketing and direct outreach, especially through digital platforms and healthcare channels, to capture a loyal customer base and increase repeat sales.

Brand Differentiation SRC Health's emphasis on quality, comfort, and evidence-based designs, combined with a strong focus on customer feedback, positions it uniquely in a competitive landscape; this can be leveraged to establish strategic partnerships with healthcare providers and maternity clinics for enhanced product endorsement.

Limited Revenue Scale With current revenue under one million dollars and a small team, there is significant potential for growth through targeted sales strategies, digital marketing, and expanding distribution channels to scale operations and increase market share in the wellness and pregnancy support industry.