Historic Venue Upsell Leverage the St. James Hotel as a premium events and corporate retreat venue with its 9 meeting rooms, banquet facilities, river views, and 67 rooms to upsell expanded event packages and multi-day programs.

Tech-Driven Experience Position the property as a tech-enabled hospitality partner by highlighting wireless internet, state-of-the-art technology capabilities, and modern amenities to pursue enterprise travel programs, hybrid meetings, and remote-work retreats.

Revenue Through Partnerships Explore management or branding partnerships with hospitality firms seeking diversified portfolios, leveraging past acquisition activity and the hotel’s historical appeal to attract investors and operators in similar markets.

Regional Growth Lever Target corporate clients from growing civil rights tourism and local event groups aligned with Selma’s economic revitalization narrative, offering tailored packages that combine meeting space with local tours and community-focused experiences.

Digital Engagement Utilize the existing tech stack and digital presence to run targeted campaigns for event planners and wedding coordinators, emphasizing venue versatility, riverfront ambiance, and scalable group accommodations.