Kansas expansion Leverage Standard Beverage Corporation’s recent Lawrence facility expansion to target local on-and-off premise accounts, retailers, and hospitality groups in Kansas, highlighting enhanced distribution capacity and faster restock for better service levels.

Strategic partnerships Explore collaboration opportunities with brands already partnered with SBC or seeking Kansas distribution, using SBC’s footprint and regional focus to launch new products or line extensions in the Kansas market.

Regional leadership Position SBC as the only large Kansas-owned distributor to differentiate from out-of-state competitors, offering localized support, community engagement, and tailored promotions that resonate with Kansas retailers and consumers.

Portfolio growth Target SBC’s diverse portfolio and recent brand partnerships (e.g., Querido Tequila, Koloa Rum, MGP ingredients) to upsell premium spirits and regional brands to current customers, while expanding non-alcoholic beverage offerings where applicable.

Technology enablement Utilize SBC’s tech stack and partner ecosystems to propose data-driven sales plans, digital marketing co-ops, and streamlined ordering processes that improve efficiency for retailers and increase order frequencies.