Expansion into healthcare market Viant has recently partnered with PurpleLab, a healthcare analytics company, to provide healthcare marketers with an unparalleled measurement solution. This integration presents a great opportunity for Viant to further penetrate the healthcare advertising sector.

Innovative AI tools With the launch of generative AI tools and AI updates on its data platform, Viant is showcasing its commitment to innovation. Sales teams can leverage these cutting-edge tools to attract clients looking for advanced advertising solutions.

Sustainability commitment Viant's Adtricity® carbon reduction program aligns with the growing demand for sustainable marketing practices. Emphasizing this sustainability focus in sales pitches can resonate well with environmentally conscious clients seeking eco-friendly advertising partners.

Key industry recognitions Being recognized as a Leader in the DSP category by G2 and a founding member of Ad Net Zero enhances Viant's credibility and reputation. Sales reps can utilize these accolades to build trust with prospects and differentiate Viant from competitors.

Strategic funding and revenue growth While Viant's funding status shows as $0, its revenue falls within the $50M - $100M range. Highlighting steady revenue growth and potential investment opportunities can position Viant as a stable and attractive partner for clients looking for reliable ad tech providers.