Advanced AI Capabilities Viant's award-winning ViantAI platform demonstrates a strong emphasis on AI-driven advertising solutions, offering a compelling value proposition for brands seeking autonomous and highly efficient campaign management. Leveraging this technology could attract clients looking to enhance their digital marketing performance through innovative automation tools.

Strategic Media Partnerships Recent collaborations with iHeartMedia and Triton Digital showcase Viant’s ability to expand its media reach across podcasts, streaming, and radio. These partnerships present opportunities to target advertisers aiming to integrate audio and broadcast media into their omnichannel strategies for broader audience engagement.

Industry Recognition Winning awards such as the Best Demand Side Platform and recognition at the Adweek Tech Stack Awards highlights Viant’s industry credibility and technological leadership. These accolades can be leveraged to position Viant as a trusted partner, attracting clients seeking proven and award-winning advertising platforms.

Market Leadership in CTV Viant’s focus on CTV and omnichannel digital advertising positions it strongly in a rapidly growing sector. Businesses aiming to capitalize on the expanding connected TV market may find Viant’s expertise and innovative offerings valuable for scaling their video advertising efforts.

Growing Client Base With recent client acquisitions like AdTegral and a positive reputation for performance and reporting capabilities, Viant shows its capacity to attract and retain high-profile clients. This growth indicates opportunities to upsell existing services or expand outreach to similar brands seeking advanced programmatic advertising solutions.