AI Automation Leverage ViantAI to accelerate planning, execution, and reporting, reducing manual effort and enabling autonomous media buys. Cross-sell the AI suite to current clients seeking efficiency and faster time-to-value across omnichannel campaigns including CTV.

CTV News Expansion Access to CTV news inventory with content reliability and bias scoring via the Ad Fontes partnership; position as a risk-managed inventory solution for brands with political advertising constraints and monetize news inventory for publishers with Viant’s tools.

Publisher Monetization The new free tool set for publishers and advertisers lowers barriers to trial Viant’s capabilities. Use this as lead-gen to convert to paid platform features such as analytics, optimization, and autonomous ad delivery.

TVision Synergy Viant’s planned TVision acquisition will add TV measurement and cross-channel attribution to the platform. This enables unified attribution and ROI proof for advertisers, creating a compelling upsell to enterprise brands seeking end-to-end analytics.

Market Credibility Industry recognition and certifications bolster Viant’s credibility with enterprise buyers, helping shorten sales cycles and differentiate from competitors.