Insights

Strong Niche Presence Standard Style has established itself as a leading destination for women’s ready-to-wear, accessories, and home items in Kansas City, with a growing national following. Their focused positioning in the premium boutique segment offers targeted cross-selling opportunities with complementary luxury and fashion brands.

Loyal Customer Base The company’s emphasis on personalized service, frequent client engagement, and hosting special events has cultivated a loyal customer base. This presents possibilities for loyalty program partnerships and exclusive collaborations to further enhance customer retention and lifetime value.

Digital Engagement Utilizing a range of technology including AWS, WordPress, and analytics tools indicates a strong digital presence. There is potential to expand e-commerce capabilities, digital marketing collaborations, and data-driven personalization to increase online sales and brand reach.

Market Positioning Recognized by the Business of Fashion as a top independent boutique, Standard Style’s reputable position in the boutique retail sector suggests opportunities for high-end collaborations, exclusive product lines, and strategic partnerships with emerging and established designers.

Growth Potential With revenue estimates between $10 million and $25 million and a specialized team, there is significant potential to partner on sourcing, merchandising, and expansion initiatives aimed at scaling within the independent boutique market or opening new store concepts across other geographies.

Standard Style Tech Stack

Standard Style uses 8 technology products and services including Varnish, Amazon Web Services, WordPress, and more. Explore Standard Style's tech stack below.

  • Varnish
    Caching
  • Amazon Web Services
    Cloud Hosting
  • WordPress
    Content Management System
  • oEmbed
    Dev Tools
  • Twemoji
    Font Scripts
  • Google Analytics
    Web Analytics
  • Kadence WP Blocks
    Web Platform Extensions
  • Nginx
    Web Servers

Media & News

Standard Style's Email Address Formats

Standard Style uses at least 1 format(s):
Standard Style Email FormatsExamplePercentage
First@standardstyle.comJohn@standardstyle.com
43%
Last@standardstyle.comDoe@standardstyle.com
7%
First.Last@standardstyle.comJohn.Doe@standardstyle.com
7%
First@standardstyle.comJohn@standardstyle.com
43%

Frequently Asked Questions

What is Standard Style's phone number?

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You can contact Standard Style's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Standard Style's official website and social media links?

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Standard Style's official website is standardstyle.com and has social profiles on LinkedIn.

How much revenue does Standard Style generate?

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As of December 2025, Standard Style's annual revenue is estimated to be $5M.

What is Standard Style's SIC code NAICS code?

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Standard Style's SIC code is 5621 - Women's Clothing Stores NAICS code is 44-45 - Retail Trade.

How many employees does Standard Style have currently?

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As of December 2025, Standard Style has approximately 14 employees across 2 continents, including North AmericaEurope. Key team members include Regional Sales Director: J. H.General Manager: J. D.Assistant General Manager: B. W.. Explore Standard Style's employee directory with LeadIQ.

What industry does Standard Style belong to?

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Standard Style operates in the Retail industry.

What technology does Standard Style use?

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Standard Style's tech stack includes VarnishAmazon Web ServicesWordPressoEmbedTwemojiGoogle AnalyticsKadence WP BlocksNginx.

What is Standard Style's email format?

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Standard Style's email format typically follows the pattern of First@standardstyle.com. Find more Standard Style email formats with LeadIQ.

When was Standard Style founded?

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Standard Style was founded in 2003.

Standard Style

RetailKansas, United States11-50 Employees

Founded in 2003 by Matt and Emily Baldwin, Standard Style was one of the first men’s and women’s designer shopping concepts in Kansas City. Sixteen years later, it has become Kansas City’s leading destination for women’s ready-to-wear, accessories, home and apothecary items. The Standard Style brand is the product of co-founder Emily Baldwin’s passion to make a localized impact in fashion and retail by offering a carefully curated assortment of top-trending wardrobe essentials from both established and emerging womenswear designers. Through genuine and consistent engagement with clientele throughout the country, special events, charitable partnerships, a seasoned team of personal stylists and an impressive designer roster, the Standard Style shopping experience has since attracted national press and a loyal following. Standard Style’s mission is to serve passionately and exceed expectations, providing excellent customer service and building genuine, lasting relationships along the way.

Standard Style has been recognized by the Business of Fashion as one of America’s top independent boutiques.

Section iconCompany Overview

Phone number
SIC Code
5621 - Women's Clothing Stores
NAICS Code
44-45 - Retail Trade
Founded
2003
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Standard Style's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Standard Style's revenue is estimated to be in the range of $10M$25M

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