Sustainability Focus Leverage Standard's emphasis on sustainable contemporary architecture, furniture, and interior environments to position design-forward, eco-conscious solutions for clients seeking green certifications and energy-efficient spaces.

Mid-market Scale Target mid-sized developers and corporate clients in Los Angeles and broader California who need award-winning architecture services but may require flexible engagement models for projects in the 50 to 200 employee scale.

Digital Presence Explore opportunities to upsell digital and experiential design services by integrating their Squarespace and Notion workflow capabilities with client dashboards, BIM or design collaboration platforms for streamlined project delivery.

Strategic Partners Position Standard as a partner for sustainability-focused furniture and interior environment projects, aligning with offices, hospitality, and civic spaces that require cohesive architectural and interior strategies.

Growth Momentum Monitor and engage with a growing market interest in California architecture firms; emphasize capability to deliver contemporary, award-winning designs that appeal to clients pursuing modern, functional, and sustainable spaces.