Growing Sustainability Programs With recent initiatives like the Take Back recycling program aimed at environmentally conscious consumers, there is an opportunity to promote and expand product lines that emphasize sustainability and eco-friendly features, appealing to eco-aware buyers.

Limited-Edition Collaborations The successful launch of limited-edition collections such as the JENNIE and Striker Blue lines indicates a market for exclusive, branded collaborations that can drive short-term sales spikes and increase brand visibility among diverse customer segments.

Expanding Product Range The introduction of new colors and holiday-themed collections highlights the company's focus on seasonal and aesthetic appeal, suggesting potential to upsell or cross-sell themed product bundles during key shopping periods or special events.

Strategic Partnerships Partnerships like the one with Kinaxis to modernize supply chain and boost sustainability can be leveraged to strengthen supply chain reliability and reduce lead times, enabling faster response to market demand and customization opportunities for corporate clients.

Brand Expansion Opportunities The company's engagement in high-profile collaborations and product launches demonstrates an openness to brand expansion into lifestyle and fashion spheres, opening avenues for targeted outreach to trendy, lifestyle-focused markets and retail partners.