SMB Wellness Focus Target the clinic as a small to mid-sized wellness provider with an annual revenue range of $1M-$10M to position scalable, cost-efficient solutions for practice management, marketing optimization, and patient engagement.

Digital Marketing Stack Leverage their existing use of Google Ads, Microsoft Advertising, WordPress, and Shopify to propose integrated digital marketing and e-commerce enhancements, conversion rate optimization, and analytics-driven ad spend optimization.

Tech and Analytics Offer analytics and heatmap tooling (aligned with Hotjar and Piwik) and data-driven insights to improve patient acquisition funnels, website experience, and on-site conversions across devices.

Growth Opportunities Position services around expanding online presence, patient scheduling efficiency, and telehealth or online booking capabilities to support potential growth as revenue scales toward mid-market levels.

Competitive Positioning Highlight differentiation from larger chiropractic networks by emphasizing personalized patient care, local SEO, and reputation management to capture local market share and drive referrals.