Luxury Market Expansion Stanton & Company operates within the high-end luxury flooring and lifestyle branding sector, collaborating with premium partners like Kravet, presenting opportunities to target upscale interior designers and luxury home furnishing brands seeking integrated marketing and PR services.

Recent Strategic Hire The appointment of Deb Tippett as regional vice president for hard surface flooring suggests a focus on expanding market presence in the South-Central U.S., indicating potential for sales growth through regional and product-specific outreach initiatives.

Innovative Product Launches Recent launch of the Kravet x Stanton carpet collection demonstrates the company’s capability to develop exclusive, limited-distribution products, opening avenues to partner with other premium brands and boutique retail channels seeking bespoke collaborations.

Digital Engagement Opportunity Stanton & Company utilizes digital tools including social media and content development, which highlights opportunities to offer advanced marketing solutions, digital campaigns, and data-driven advertising services to enhance their brand reach.

Market Positioning With revenue in the $10 million to $25 million range and a focus on high-end lifestyle branding, Stanton & Company presents prospects for premium agency services, especially in brand strategy and experiential marketing, tailored to luxury and lifestyle brands aiming to elevate their market positioning.