Strategic partnerships Leverage Star Building Systems’ placement within the Cornerstone Building Brands family to co-sell with associated exterior building products lines and tap into cross-brand marketing and channel partnerships to reach broader commercial and institutional prospects.

Target mid-market With 51-200 employees and revenue in the 50-100M range, focus on mid-market commercial, industrial, and institutional projects that benefit from pre-engineered steel solutions, quick turnaround, and cost-effective financing options.

Digital engagement Expand digital lead generation by optimizing the Star Builder mobile app and integrating Fullstory, Clarity, and Drift data to identify high-intent visitors, enabling rapid follow-up and targeted outreach to builders and contractors.

Educate to convert Highlight the company’s consultant mindset and DIY empowerment in sales collateral to attract builders seeking technically educated partners, offering webinars, design guides, and tools that shorten procurement cycles.

Industry breadth Position Star Building Systems as a one-stop solution for commercial, industrial, and institutional metal buildings, emphasizing pre-engineered, customizable options and support services to win multi-site or expansion projects from existing industry clients.