Commercial leadership Recent leadership developments with Michelle Timms as Group Commercial Director across Star Platforms and Star Power signal a strong opportunity to engage in strategic partnerships, bundled offerings, or cross-sell of generator and access equipment to optimize fleet utilization.

Growth & expansion Seven depots and a growing team indicate expanded coverage and service capacity across the UK. Propose expanded rental fleets, maintenance plans, or onsite support services to capitalize on regional demand and reduce downtime for customers with multi-site projects.

Accreditations & safety ISO certifications and safety credentials (ISO 9001, 14001, 45001, CHAS, SafeContractor) position Star Platforms as a high-quality partner. Target premium safety-compliance services, training programs, and extended warranties as value-adds for commercial clients seeking reliable contractors.

Digital enablement Adoption of SitePad CRM and marketing analytics tools suggests openness to process improvements and digital engagement. Offer integrated sales enablement with CRM-driven lead sharing, field service optimization, and customer self-service portals to enhance efficiency.

Training & referrals IPAF accredited training plus a track record of operator excellence creates a potential for bundled training, certification renewal programs, and referral partnerships with construction firms, rental brokers, and influencers in the access equipment ecosystem.