Luxury, onboard Capitalize on Starboard Group’s luxury division by offering premium, limited-edition product drops and exclusive collaborations tailored to high-end travelers on ocean ships, yachts, and expedition vessels to strengthen onboard spend per guest.

Land expansion Leverage the 2024 shift toward land-based resort retail by proposing curated destination-centric retail concepts, pop-up shops, and omnichannel experiences that extend Starboard’s signature vacation retail into land-based resorts and properties.

Collaborative launches Align with Starboard on strategic brand partnerships and limited-edition launches (as seen with Bulleit Bourbon) to drive impulse buys and festive-season visibility across itineraries, port calls, and special events.

itineraries tie-in Develop merchandising programs deeply integrated with specific itineraries and regions to enhance relevance, improve conversion, and boost average transaction value on ships like Star Princess and with partners like Princess Cruises.

Global partnerships Target joint go-to-market opportunities with Global Travel Retail Holdings affiliates and sister company Onboard Media to amplify promotional reach, drive cross-sell of travel services, and create cohesive brand experiences across multiple channels.