Security materials Target opportunities in brand protection and document security for manufacturers using plastics, resins, glass, and paper, emphasizing Stardust Materials' optically active rare earth ceramics and their compatibility with embedding in diverse substrates.

Materials forensics Position to supply markers that support counterfeit detection and supply chain verification for packaging and high-value goods, leveraging sub-micron size, stability, and non-toxic properties to meet regulatory and safety standards.

Mid-market fit Focus on small to mid-sized manufacturers and brands given the company size (11-50 employees) and revenue range, presenting scalable security ink and embedding solutions suitable for limited production lines and customized security features.

OEM and partnerships Explore collaboration with plastics, glass, cement, and adhesive manufacturers for integrated security additive solutions, enabling co-developed embedding processes and broader adoption through existing supply chains.

Digital enablement Leverage the existing tech stack and online presence to run targeted campaigns for niche security applications, highlight case studies on embedding markers in consumer goods, and use analytics insights to identify high-conversion segments in packaging and labeling.