Expansion into new markets Starplex Cinemas, positioned among smaller theaters, could explore expansion opportunities into international markets where competitors like AMC Theatres have a strong presence.

Unique customer experience Differentiate Starplex Cinemas by offering unique in-theater experiences, leveraging technology partnerships for interactive screenings or exclusive content, attracting cinema enthusiasts seeking novel experiences.

Partnerships with local businesses Forge partnerships with local businesses in the entertainment or food industry to offer bundled experiences, tapping into shared customer bases and boosting foot traffic to Starplex Cinemas locations.

Digital marketing strategy Implement a targeted digital marketing campaign focusing on the superior customer service, affordable ticket prices, and unique film offerings to attract a younger demographic and increase footfall.

Employee training programs Invest in employee training programs to ensure high-quality customer service, unique selling propositions, and a friendly atmosphere, enhancing the overall cinema experience and driving repeat business.