Regional leadership STARZPLAY is the leading SVOD service in the MENA region with 2.5 million subscribers and 18 million app downloads, presenting a strong platform to upsell premium content, exclusive originals, and live sports rights to regional advertisers and OTT buyers.

Strategic partnerships Established collaborations with major studios (Warner Bros., Disney, Paramount, Sony, Lionsgate, AMC, BBC) and regional content providers enable co-marketing, sponsored content, and cross-promotion deals that sales teams can leverage to expand distribution and sponsorship opportunities.

Sports-driven growth Exclusive and extensive live sports coverage including Serie A, Eredivisie, UFC, cricket, rugby, boxing, golf, and basketball presents compelling opportunities for sponsorships, live-event packages, and targeted advertising to sports fans in the MENA region.

Cross-channel monetization With STARZPLAY Originals, STARZ ON (ad-supported), and STARZPLAY Store, there are multiple monetization funnels for advertisers and partners, including in-app ads, premium rentals/purchases, and hybrid ad models across smart TVs, gaming consoles, and mobile apps.

Expansion traction Recent partnerships and integrations with El-Araby Group, BMW in-vehicle entertainment, Marriott fan zones, and exclusive rights deals signal ongoing regional expansion and cross-industry collaboration opportunities for distribution, co-branding, and embedded technology sales.