Market focus Target mid-sized investigators and private firms in Midwest states (Michigan, Ohio, Indiana, Wisconsin) to expand service footprint and leverage existing regional knowledge.

Expert credibility Leverage the team’s background as former state police fire investigators and proven track record to position high-value fire origin and cause investigations for legal and insurance clients seeking strong expert testimony.

Revenue leverage With current revenue in the multi-million range and a lean team, introduce bundled fire investigation packages for insurers, legal firms, and risk management departments to increase average deal size.

Digital lift Enhance digital marketing and lead generation around fire origin expertise using the existing tech stack, focusing on content showcasing case wins, expert testimony, and regional recoveries.

Competitive positioning Differentiate from large firms by highlighting specialized fire investigation focus, regional presence, and cost-effective, trusted expert testimony to win mid-market contracts in the security and investigations space.