Local dominance Capitalize on Statesman Journal being the mid-Willamette Valley’s primary local news source to pitch integrated local advertising packages across digital display, video, and native formats to reach a highly engaged regional audience.

Growing revenue scale Target cross-sell opportunities within the USA TODAY Network ecosystem to expand from traditional advertising into advanced programmatic solutions and data-driven campaigns that align with their revenue range of 100M to 250M.

Award-winning credibility Leverage their recent journalism awards to position premium brand storytelling and sponsorships around trusted local journalism, offering enhanced visibility and brand safety in partnership campaigns.

Tech-enabled marketing Propose a tech stack-aligned solution set featuring Meta Ads Manager, Google AdSense, The Trade Desk, Tableau, and Duda to deliver cohesive reporting, audience targeting, and scalable campaigns across web and mobile.

Local partnerships Explore sponsorships or co-branded content with local advertisers and community organizations, using their strong community focus and significant regional reach to build tailored, purpose-driven campaigns.