Insights

Innovative Safety Tech Steel Blue Boots' development of the Trisole Comfort Technology and use of advanced safety certifications like CE EN ISO 20345 and ASTM F2413 position the company as a leader in high-quality, safe footwear. This focus on cutting-edge safety features offers opportunities to target industries requiring superior protective gear, such as construction, manufacturing, and logistics.

Strong Market Presence With subsidiaries in New Zealand, Europe, and the USA and a reputation as Australia's leading manufacturer of work and safety boots, Steel Blue enjoys wide-reaching distribution channels and brand recognition. There is potential to expand sales by partnering with distributors and retailers in international markets, especially in regions emphasizing safety standards.

Corporate Social Responsibility Steel Blue's active engagement in charitable initiatives, such as partnerships with Beyond Blue and Breast Cancer Care WA, reflects a strong brand identity centered on social responsibility. Leveraging this ethical positioning can appeal to customers and organizations prioritizing socially conscious purchasing, opening opportunities for corporate bulk sales and partnership programs.

Product Differentiation The company’s focus on comfort, lightweight composite toe caps, and specialized designs like colorful boots for awareness campaigns sets it apart from competitors. Customization options and safety features create opportunities to develop tailored solutions for high-demand sectors seeking personalized and innovative safety footwear.

Recent Growth & Awards Recognition as Western Australian Business of the Year and their recent product launches demonstrate momentum and credibility. These accomplishments can be leveraged to build trust and attract larger enterprise clients who value industry awards and proven excellence, facilitating entry into large corporate accounts and government contracts.

Steel Blue Boots Tech Stack

Steel Blue Boots uses 8 technology products and services including Usercentrics, Webpack, SendGrid, and more. Explore Steel Blue Boots's tech stack below.

  • Usercentrics
    Consent Management
  • Webpack
    Development
  • SendGrid
    Email Delivery
  • Epicor
    Enterprise Resource Planning
  • Google Maps
    Maps
  • Microsoft
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • mOxie
    Web & Portal Technology

Media & News

Steel Blue Boots's Email Address Formats

Steel Blue Boots uses at least 1 format(s):
Steel Blue Boots Email FormatsExamplePercentage
First.Last@steelblue.comJohn.Doe@steelblue.com
49%
First.MiddleLast@steelblue.comJohn.MichaelDoe@steelblue.com
1%
First.Last@steelblue.comJohn.Doe@steelblue.com
49%
First.MiddleLast@steelblue.comJohn.MichaelDoe@steelblue.com
1%

Frequently Asked Questions

Where is Steel Blue Boots's headquarters located?

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Steel Blue Boots's main headquarters is located at 18 Irvine Drive, Malaga, Western Australia 6090, AU. The company has employees across 5 continents, including OceaniaEuropeNorth America.

What is Steel Blue Boots's official website and social media links?

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Steel Blue Boots's official website is steelblue.com and has social profiles on LinkedIn.

What is Steel Blue Boots's NAICS code?

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Steel Blue Boots's NAICS code is 42 - Wholesale Trade.

How many employees does Steel Blue Boots have currently?

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As of October 2025, Steel Blue Boots has approximately 119 employees across 5 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: P. B.Head Of Marketing: M. E.Head Of People & Culture: P. M.. Explore Steel Blue Boots's employee directory with LeadIQ.

What industry does Steel Blue Boots belong to?

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Steel Blue Boots operates in the Wholesale industry.

What technology does Steel Blue Boots use?

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Steel Blue Boots's tech stack includes UsercentricsWebpackSendGridEpicorGoogle MapsMicrosoftGoogle Tag ManagermOxie.

What is Steel Blue Boots's email format?

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Steel Blue Boots's email format typically follows the pattern of First.Last@steelblue.com. Find more Steel Blue Boots email formats with LeadIQ.

When was Steel Blue Boots founded?

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Steel Blue Boots was founded in 1995.
Steel Blue Boots

Steel Blue Boots

WholesaleAustralia51-200 Employees

Our story began in Western Australia, and we’ve since grown to become Australia’s leading manufacturer of work and safety boots with subsidiaries in New Zealand, Europe, and the USA. Since 1995, we’ve been putting the same amount of care and dedication into our boots as the tradespeople who wear them.

True skill requires great equipment. Our Trisole® Comfort Technology soling system is a foundation for your whole body. Every pair of Steel Blue boots includes a 100% Comfort Guarantee, and our boots are endorsed by the Australian Physiotherapy Association (APA).

We’ve improved industry standards to keep you safe and we’re on a journey towards achieving social responsibility and sustainability to keep our planet safe.

Our advances in product, safety, quality, comfort and industry include: 
•	Developed Trisole® Comfort Technology, a multilayer sole with extremely effective cushioning and shock absorption
•	Set the benchmark across the safety industry by using PORON® within our Trisole® Comfort Technology
•	Collaborated with leading manufacturers to design custom pieces for our safety boots like our anti-chaff lining and industrial grade zips 
•	Offered an alternative to the Steel Toe Cap, our Composite Toe Caps are airport friendly and more lightweight than standard safety toe caps
•	Improved standards across the board by earning European Safety Footwear Certification CE EN ISO 20345 and USA Safety Footwear Certification ASTM F2413 which encouraged other manufacturers to follow
•	Dedicated a range of colourful boots to raise money and awareness for Breast Cancer Care WA and Beyond Blue
•	Select Steel Blue boots partner with the American Diabetes Association (ADA) Better Choices for Life Program

As a manufacturer and wholesaler, we sell our safety boots to authorised Steel Blue Distributors so that you have more choices on where you can be fitted in the right boots for your craft.

Australian owned and designed, our work boots can be seen across the world.

Section iconCompany Overview

Headquarters
18 Irvine Drive, Malaga, Western Australia 6090, AU
NAICS Code
42 - Wholesale Trade
Founded
1995
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Steel Blue Boots's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Steel Blue Boots's revenue is estimated to be in the range of $10M$25M

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