Niche Offering Position as a unique corporate training provider that blends improv with practical business skills, targeting teams seeking engaging, experiential learning over traditional workshops to drive real performance improvements.

SMB Growth Target small to mid-sized teams (2-10 employees) within organizations looking for scalable, cost-effective training that delivers measurable teamwork and communication outcomes.

Tech Enablement Leverage existing tech stack familiarity (iCIMS, Calendly, WordPress, Google Analytics) to streamline client onboarding, scheduling, and measurement dashboards, offering easy integration with clients’ HR and marketing platforms.

Revenue Scale With current revenue in the lower to mid seven figures, pursue enterprise deals by showcasing repeatable workshop formats, case studies, and a clear ROI narrative to justify larger engagements.

Competitive Position Differentiate from traditional improv venues by emphasizing corporate applicability, lasting value, and problem-solving skills, while targeting similar market peers with clear ROI-focused proposals.