Insights

Niche Market Focus Steele.Label caters to a community of like-minded women who value femininity, joy, and vibrant self-expression, presenting an opportunity to offer personalized or community-driven products and marketing strategies that resonate with this demographic.

Digital Presence With a tech stack including BigCommerce, Google Analytics, and social media integration, Steele.Label demonstrates a strong e-commerce foundation and digital engagement, indicating potential for upselling digital marketing, analytics, or platform optimization services.

Growing Customer Community The company's emphasis on storytelling and community-building suggests opportunities to develop loyalty programs, exclusive content, or influencer collaborations that enhance customer retention and increase sales.

Financial Growth Potential Despite current revenue being under one million dollars, the company's over a decade of brand presence indicates potential for expansion through additional product lines, marketing campaigns, or distribution channels to increase revenue streams.

Alignment with Sustainability Trends Although sustainability is not explicitly mentioned, their focus on storytelling and community engagement aligns with current market trends favoring authentic brands, enabling opportunities to introduce sustainable practices or eco-friendly products to attract environmentally conscious consumers.

Steele. Label Tech Stack

Steele. Label uses 8 technology products and services including jsDelivr, Cart Functionality, BigCommerce, and more. Explore Steele. Label's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • BigCommerce
    E-commerce Platforms
  • Priority Hints
    Performance
  • HSTS
    Security
  • Google Analytics
    Web Analytics
  • Twitter
    Widgets
  • Facebook
    Widgets

Media & News

Steele. Label's Email Address Formats

Steele. Label uses at least 1 format(s):
Steele. Label Email FormatsExamplePercentage
First@steelelabel.comJohn@steelelabel.com
50%
First@steelelabel.comJohn@steelelabel.com
50%

Frequently Asked Questions

Where is Steele. Label's headquarters located?

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Steele. Label's main headquarters is located at 733 glenferrie rd, Hawthorn, VIC 3122, AU. The company has employees across 2 continents, including OceaniaAsia.

What is Steele. Label's official website and social media links?

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Steele. Label's official website is steelelabel.com and has social profiles on LinkedIn.

What is Steele. Label's NAICS code?

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Steele. Label's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Steele. Label have currently?

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As of October 2025, Steele. Label has approximately 11 employees across 2 continents, including OceaniaAsia. Key team members include Chief Executive Officer: V. M.E-Commerce & Pr Manager: M. D.. Explore Steele. Label's employee directory with LeadIQ.

What industry does Steele. Label belong to?

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Steele. Label operates in the Retail Apparel and Fashion industry.

What technology does Steele. Label use?

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Steele. Label's tech stack includes jsDelivrCart FunctionalityBigCommercePriority HintsHSTSGoogle AnalyticsTwitterFacebook.

What is Steele. Label's email format?

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Steele. Label's email format typically follows the pattern of First@steelelabel.com. Find more Steele. Label email formats with LeadIQ.

When was Steele. Label founded?

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Steele. Label was founded in 2010.

Steele. Label

Retail Apparel and FashionAustralia11-50 Employees

Born as a manifestation of founder, Jessica Reid's own dream wardrobe, steele was created in Melbourne in 2010. 

Thirteen years later, we are still doing what we love: telling stories, embarking on adventures, and connecting with a community of like-minded women who dress for joy, embrace their femininity, and live their lives in full color.

Section iconCompany Overview

Headquarters
733 glenferrie rd, Hawthorn, VIC 3122, AU
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2010
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Steele. Label's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Steele. Label's revenue is estimated to be in the range of $1M

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