Steering Innovation
Design ServicesNebraska, United States1 Employees
Steering Innovation is a design services firm focused on building dealership websites with a strong emphasis on quality user experience. It uses strategies rooted in psychology to guide user behavior and lift actions such as vehicle detail page views, form submissions, phone calls, text inquiries, and showroom visits. The firm positions itself as a true partner to dealerships rather than a conventional vendor, and its origins trace back to in-house website work at Anderson Auto Group. Based in Lincoln, Nebraska, Steering Innovation serves car dealerships seeking differentiated, user-friendly online experiences and stronger digital outreach. The company pursues customized SEO campaigns and avoids cookie-cutter designs to extend a dealership's reach beyond standard vendor sites.