Strategic Partnerships Step Up has recently engaged in multiple partnerships with organizations such as House Wake, Slate Property Group, and Shangri-La Industries. Leveraging these strategic partnerships can open avenues for cross-promotion, joint events, and referrals, leading to potential sales opportunities for service collaborations or shared initiatives.
Expanding Service Offerings By developing new training and certification programs, including expanding technology programs like optical systems, Step Up is diversifying its service portfolio. Sales professionals can explore offering training solutions to corporate partners, tapping into the growing demand for specialized skills and education within the community.
Market Expansion Step Up's acquisition of Regency Inn and its presence in multiple states like California, Georgia, Florida, and Tennessee indicate a deliberate effort towards market expansion. Sales representatives can explore opportunities in these new geographies, pitching services to local businesses and individuals in need of mental health support and housing solutions.
Industry Thought Leadership Step Up's initiative with Kérastase in launching Power Talks showcases the organization's commitment to mentorship and community engagement. Sales professionals can leverage this industry thought leadership to position Step Up as a socially responsible partner, potentially appealing to clients seeking to align with causes that drive positive societal impact.
Digital Marketing Collaboration With a tech stack including Google Analytics, WordPress, Mailchimp, and more, Step Up demonstrates a significant focus on digital presence and engagement. Sales teams can propose collaboration on digital marketing initiatives, leveraging data analytics to optimize outreach strategies and drive awareness, potentially leading to increased client acquisition and partnerships.
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