Strategic expansion Potential cross-sell opportunities leveraging Sterling's hosted desktop, VoIP, SD-WAN, and cloud services to existing clients of IT services and colocation. Their recent migration of SpireTech customers to Sterling indicates capacity for onboarding new colocated and cloud-based workloads.

Colocation uplift Capitalize on their growing datacenter footprint by offering managed hosting, backup and disaster recovery services, and security solutions targeting mid-market firms seeking reliable colocated infrastructure and performance.

Voice and collaboration Sell advanced unified communications and business phone systems enhancements, integration with cloud apps, and network optimization for organizations seeking scalable, cost-effective communications as a service.

Security and compliance Position security‑driven offerings such as DDoS protection, zero-trust networking, and regulatory compliance consulting to mid-sized clients moving to cloud, remote work, or multi‑site deployments.

Growth targets Leverage Sterling’s revenue band and growth trajectory to approach similarly sized firms in Portland and nearby markets, focusing on mid-market IT services buyers who value integrated cloud, network, and communications solutions.