Quality focused STIGA specializes in measuring service quality and customer satisfaction, presenting a potential upsell for enhanced feedback analytics, including advanced survey design, real-time dashboards, and driver-based insights to improve client retention.

Tech stack usage Current use of digital tracking and engagement tools (Google Ads conversion tracking, LinkedIn Insight Tag, Campaign Monitor, Contact Form 7, Polylang) indicates receptiveness to marketing tech services; position integrated analytics, attribution modeling, and omni-channel measurement to demonstrate ROI.

Growth potential With a revenue range of $1M–$10M and a mid-sized team, STIGA is likely open to scalable add-ons such as enterprise-grade data infrastructure, automated reporting, and project-based consulting to accelerate data collection and actionable insights.

Market expansion Located in Madrid and serving the market research domain, there is opportunity to bundle regional market intelligence services, multilingual capability (Polylang) for cross-border client growth, and expansion into European client CX programs.

Competitive context As a service quality and customer satisfaction specialist, STIGA can differentiate through benchmarking analytics, competitor intelligence modules, and industry-specific CX metrics to win clients in sectors with high service expectations.