Insights

Off-grid power Opportunity to upsell off-grid power solutions and fast-charging support leveraging STIHL PS 2000 Power Station for remote crews, aligning with the product line expansion and field operations needs.

Battery leadership Target contractors and councils with the BRA 600 and new FSA 140 series to address high-use, battery-powered tool demands, highlighting performance, endurance, and cost efficiency over petrol options.

Expansion channels Capitalize on new retail partnerships (Sydney Tools) and dealer network (600+ specialists) to push bundled tool kits, maintenance plans, and seasonal promotions to broaden market reach.

Safety initiatives Position STIHL as a safety-forward brand by aligning Chainsaw Safety Week with educational SKUs, maintenance services, and safety training packages for workplaces and vocational programs.

Lifecycle services Offer after-sales services, extended warranties, and consumables partnerships through the dealer network to increase recurring revenue and improve customer retention across Australia.

Similar companies to STIHL Australia

STIHL Australia Tech Stack

STIHL Australia uses 8 technology products and services including Microsoft Clarity, Amazon Web Services, Adobe Experience Manager, and more. Explore STIHL Australia's tech stack below.

Media & News

STIHL Australia's Email Address Formats

STIHL Australia uses at least 3 email formats:
STIHL Australia Email FormatsExamplePercentage
First.Last@stihl.com.auJohn.Doe@stihl.com.au
96%
Fir.Last@stihl.com.auJoh.Doe@stihl.com.au
2%
FLast@stihl.com.auJDoe@stihl.com.au
2%

Frequently Asked Questions

What is STIHL Australia's official website and social media links?

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STIHL Australia's official website is stihl.com.au and has social profiles on LinkedIn.

How much revenue does STIHL Australia generate?

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As of October 2026, STIHL Australia's annual revenue is estimated to be $10M - $25M.

What is STIHL Australia's SIC code and NAICS code?

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STIHL Australia's SIC code is 5099 - Durable Goods, Not Elsewhere Classified and NAICS code is 333 - Machinery Manufacturing.

How many employees does STIHL Australia have currently?

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As of October 2026, STIHL Australia has approximately 97 employees across 4 continents, including Oceania, Africa and North America. Key team members include Vice President Of Sales: R. B., Head Of Product Portfolio Management & Services, Oceania | Executive Leadership Team Member: J. D. and Executive Head Of Human Resources And General Services Oceania: J. C. Explore STIHL Australia's employee directory with LeadIQ.

What industry does STIHL Australia belong to?

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STIHL Australia operates in the Machinery Manufacturing industry.

What technology does STIHL Australia use?

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STIHL Australia's tech stack includes Microsoft Clarity, Amazon Web Services, Adobe Experience Manager, OneTrust, Adobe Experience Cloud, Shopify, PayPal and Elasticsearch.

What is STIHL Australia's email format?

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STIHL Australia's email format typically follows the pattern of First.Last@stihl.com.au. Find more STIHL Australia email formats with LeadIQ.

When was STIHL Australia founded?

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STIHL Australia was founded in 1971.
STIHL Australia logo

STIHL Australia

Machinery ManufacturingVictoria, Australia51-200 Employees

STIHL Australia is the Australian arm of the global STIHL Group, a German family-owned machinery manufacturer with a broad international footprint. Based in Knoxfield, Victoria, it serves customers through more than 600 specialist dealers that provide expert service and advice. The company distributes a wide range of outdoor power tools powered by petrol, battery, and electric technologies, including chainsaws, hedge and grass trimmers, lawn mowers, multi-tools, pressure washers, and construction tools.
As part of a global leader in outdoor power equipment, STIHL Australia sits within the No.1 selling petrol chainsaw brand worldwide and reflects its parent’s global reach, with operations in more than 160 countries. In June 2026, STIHL Australia announced the launch of the battery-powered FSA 140 R brushcutter, marking an expansion of its battery tool lineup.

Section iconCompany Overview

SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
333 - Machinery Manufacturing
Founded
1971
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    STIHL Australia's revenue is estimated to be in the range of $10M - $25M

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