Digital Portal Upgrade The existing tech stack (Drupal, MySQL, Google Analytics, jQuery, Swiper, Astra) provides a foundation for a modern wholesale portal. This is a clear sales opportunity to propose a turnkey upgrade including improved product catalog, online ordering, tiered pricing, and ERP CRM integrations to drive online revenue and reduce back office costs.

Infrastructure Optimization With SiteGround hosting and a modern theme, there is room to optimize performance, security and SEO. Propose managed hosting, CMS optimization, security hardening, routine backups and site speed improvements to boost conversions and SMB appeal.

Data Driven Selling GA and MySQL indicate data capture, enabling actionable insights. Propose analytics enhancements and dashboards for order trends, inventory and customer segmentation, plus CRM integration to turn insights into revenue.

Lean Tech Enablement The small team size suggests a need for scalable, low touch solutions. Propose turnkey services such as a modular ecommerce CRM integration and ongoing support to extend capabilities without increasing headcount.

Partnership & Growth Position Stiles Co as an enablement partner for suppliers and manufacturers through channel partnerships or digital procurement integrations to expand reach and cross sell into related markets.