Market presence Established Ford Lincoln retailer serving Waukee and Des Moines with 35+ years in operation and a mid-sized employee base, indicating steady local demand and potential for cross-selling services.

Expansion momentum Recent growth activities include Stivers Midwest Pro Upfitters launch for law enforcement and commercial vehicles, suggesting opportunities to upsell fleet and commercial vehicle services, parts, and customization.

Revenue opportunity Reported revenue range of 25 to 50 million positions the business as a mid-market dealer with significant budget for digital and regional marketing, aftersales enhancements, and fleet partnerships.

Technology stack Utilizes cloud and analytics tools (AWS, Google Cloud, CDK Global, Sentry, Microsoft Clarity) along with advertising platforms (The Trade Desk, Amazon Advertising) indicating openness to data-driven marketing, retargeting, and digital lead-generation partnerships.

Talent and growth Headcount expansion in 2021 and ongoing local hiring signals a growing customer base; opportunities exist to engage for recruitment marketing services, dealership staff training programs, and dealer efficiencies.