Strong Local Presence Stivers Ford Lincoln has been serving Waukee and Des Moines residents for over 35 years, establishing a solid reputation and loyal customer base that can be leveraged for cross-selling and upselling of new and pre-owned vehicles.
Service Expansion Opportunities The launch of Stivers Midwest Pro Upfitters to cater to law enforcement and commercial vehicle markets presents a new avenue for sales growth in fleet services, vehicle customization, and related aftermarket products.
Recent Growth Momentum The company increased its workforce by 80 employees in 2021, indicating active expansion and potential increases in showroom traffic, service capacity, and cross-promotional opportunities within local markets.
Mid-Market Scale With revenues estimated between $25 million and $50 million and competitive size relative to peers, Stivers Ford Lincoln is positioned as a significant regional player capable of engaging customers interested in both affordability and premium Ford and Lincoln models.
Digital Presence & Engagement The use of modern technology stacks such as Facebook Pixel, Cloudflare CDN, and Open Graph suggests an active digital marketing strategy, providing opportunities to target online audiences for new vehicle launches, promotions, and local advertising campaigns.