Partner Channel Capitalize on the PlantTape partnership to position Stokes Seeds as the recommended seed supplier for PlantTape customers across the eastern United States and Canada. Propose joint marketing campaigns, bundled seed-tape offers, and product trials to drive cross-sell opportunities with existing PlantTape users. Map PlantTape customer segments by region to tailor seed portfolios and outreach.

Territory Growth Leverage newly hired Territory Managers for North Carolina, South Carolina, Tennessee and Kentucky to accelerate regional growth among professional vegetable growers. Develop region-specific seed assortments and host field days or distributor events to showcase performance and reliability. Build targeted lists and regional campaigns to convert prospects into repeat customers.

Product Upsell Highlight opportunities to upsell premium and innovative seed varieties by leveraging Stokes Seeds' focus on quality and ongoing product development. Create bundled offers, trial programs, and data-backed case studies to differentiate from competitors and deepen penetration with existing customers.

Education Partnerships Exploit the GlobalImpactAcademy collaboration to reach growers through education programs. Co-create webinars and hands-on training that feature seed recommendations, driving adoption and loyalty, while providing seeds for trials to academy participants.

Sustainability Focus Emphasize sustainability and climate-ready seed options to attract growers focused on efficiency and environmental stewardship. Develop sustainability-focused marketing and case studies around disease resistance and reduced inputs to win procurement conversations with eco-conscious farms.