Leadership Change Recent appointment of Cheryl Shinton as owner, President and CEO signals a potential shift in strategic direction and decision-making speed. Ideal for proactive outreach to align marketing offerings with new leadership priorities and potential modernization initiatives.

Strong B2B Focus Specializes in precision-driven B2B marketing for complex industries with a track record of reaching decision-makers and navigating distribution channels. Opportunity to position advanced targeting, content, and account-based marketing services to similar manufacturing and complex‑services clients.

Mid‑Market Scale Team size of 11–50 employees and revenue in the 25–50 million range places them in the mid‑market with growth appetite. Recommend scalable marketing packages, retainer-based programs, and cross-sell of digital, trade and content services to expand account footprints.

Tech Stack Fit Utilizes LinkedIn Ads, HubSpot, WordPress, Shopify, Google Cloud, Zoho, and Piwik, indicating openness to data-driven, CRM‑integrated campaigns and e‑commerce‑adjacent marketing. Potential for integrated demand generation, marketing automation optimization, and analytics enhancements.

Industry & Geography Headquartered in Lancaster, PA with long‑standing B2B manufacturing client base. Focus on complex industries suggests opportunities with regional manufacturers and suppliers seeking targeted, regulatory-compliant marketing to reach engineers, procurement, and line-of-business decision-makers.