Insights

Local care Small team in a regional market (Clearwater, St. Petersburg, Tampa Bay) suggests high potential for personalized outreach and regional partnerships with private clinics or hospitals seeking orthodontic services or cross referrals.

Growth potential Revenue range and decade-long operation indicate room for scale; target for B2B collaborations, franchising or referral networks to accelerate patient acquisition for orthodontic services.

Tech adoption Active use of various marketing and analytics tools (Visual Website Optimizer, Algolia, New Relic, Wistia, Duda, Weebly) presents opportunities to upsell advanced digital marketing, A/B testing, SEO, and patient lead optimization services.

Financing options Acceptance of AfterPay and Venmo signals openness to flexible payment solutions; potential to cross-sell patient financing platforms, credit options, or partnerships with fintechs to improve case acceptance.

Competitive landscape Industry peers with higher revenue and headcount (e.g., SmileDirectClub, ClearCorrect) imply a competitive market; position as value-focused vendor offering cost-effective marketing, patient engagement, and tele-orthodontics support to win mid-market clinics.

Similar companies to Straighten Up Orthodontics

Straighten Up Orthodontics Tech Stack

Straighten Up Orthodontics uses 8 technology products and services including Visual Website Optimizer, Duda, Weebly, and more. Explore Straighten Up Orthodontics's tech stack below.

Straighten Up Orthodontics's Email Address Formats

Straighten Up Orthodontics uses at least 2 email formats:
Straighten Up Orthodontics Email FormatsExamplePercentage
First.Last@suortho.comJohn.Doe@suortho.com
67%
FLast@suortho.comJDoe@suortho.com
33%

Frequently Asked Questions

How much revenue does Straighten Up Orthodontics generate?

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As of October 2026, Straighten Up Orthodontics's annual revenue is estimated to be $1M - $10M.

What is Straighten Up Orthodontics's NAICS code?

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Straighten Up Orthodontics's NAICS code is 62 - Health Care and Social Assistance.

How many employees does Straighten Up Orthodontics have currently?

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As of October 2026, Straighten Up Orthodontics has approximately 10 employees across 1 continents, including North America. Key team members include Board-Certified Orthodontist, Owner: B. L., Orthodontist: C. W. and Administrative Coordinator: M. H. Explore Straighten Up Orthodontics's employee directory with LeadIQ.

What industry does Straighten Up Orthodontics belong to?

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Straighten Up Orthodontics operates in the Hospitals and Health Care industry.

What technology does Straighten Up Orthodontics use?

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Straighten Up Orthodontics's tech stack includes Visual Website Optimizer, Duda, Weebly, Wistia, AfterPay, Venmo, New Relic and Algolia.

What is Straighten Up Orthodontics's email format?

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Straighten Up Orthodontics's email format typically follows the pattern of First.Last@suortho.com. Find more Straighten Up Orthodontics email formats with LeadIQ.

When was Straighten Up Orthodontics founded?

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Straighten Up Orthodontics was founded in 2005.
Straighten Up Orthodontics logo

Straighten Up Orthodontics

Hospitals and Health CareFlorida, United States2-10 Employees

Straighten Up Orthodontics is a dental care provider focused on delivering orthodontic services in the Clearwater, St. Petersburg, and Tampa Bay area. Led by board-certified orthodontist Dr. William Layman, the practice emphasizes a high standard of care in a local, comfortable environment for patients seeking advanced orthodontic treatment. Founded in 2005, the organization positions itself within the hospitals and health care industry by offering specialized orthodontic solutions through a small professional team.

 Based in Clearwater, Florida, the clinic serves the surrounding communities with a patient-centered approach. The firm operates as a small-to-midsized practice, reflecting its intimate team structure and personalized care. While the description highlights a commitment to innovative treatment, the overview remains focused on the center’s role as a local orthodontic provider delivering quality care to residents in the region.

Section iconCompany Overview

NAICS Code
62 - Health Care and Social Assistance
Founded
2005
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Straighten Up Orthodontics's revenue is estimated to be in the range of $1M - $10M

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