Acquisition integration StrateSci has become part of PSB Insights, presenting a direct cross-sell opportunity to PSB clients and a pathway to expanded Advanced Analytics services through an established channel.

Analytics capability Offerings include discrete choice modeling, lifetime value, Bayesian networks, logistic regression, and perceptual mapping—assets that can complement client decision-making processes and justify expanded engagements.

Target market fit Primary industry is market research with a focus on consumer psychology and decision optimization, aligning well with midsize to enterprise brands seeking data-driven insights and growth strategies.

Recent traction The acquisition news from PSB Insights in February 2023 signals credibility and potential access to a broader client base, enabling quick introductions and co-selling opportunities.

Tech and data enablement Technical stack elements like cloud infrastructure and data tools support scalable analytics outputs, making it feasible to deliver enhanced reporting, dashboards, and scalable studies for new clients.