Acquisition synergies StrateSci has become part of PSB Insights, presenting an opportunity to upsell PSB Analytics capabilities to existing clients and cross-sell StrateSci’s advanced research techniques as part of a broader PSB solutions portfolio.

Advanced analytics The firm emphasizes sophisticated methods such as Discrete Choice Modeling, Life Time Value, Bayesian Networks, and Duo MaxDiff analysis, suggesting a potential entry point for selling enhanced analytics services to customers seeking deeper predictive insights and growth opportunities.

Decision-focused Emphasis on research designed around decision making and executive-level problem solving indicates a fit for clients needing actionable insights tied to business decisions, allowing a sales approach centered on impact-driven deliverables and decision support.

Small to mid-market appeal Current revenue under one million with a very small internal team suggests potential for scalable, high-value projects for mid-market clients or enterprises seeking lean, expert research partners rather than large, full-service firms.

Tech-enabled research Usage of digital tools and platforms (WordPress, MySQL, Cloudflare, AdSense) implies capacity for cost-effective, scalable research deliverables and potential upsell of hosted dashboards, data visualization, and ongoing analytics maintenance to clients.