Premium art papers Target institutions and retailers seeking high-quality paper brands for fine art applications, highlighting Strathmore as a long-standing, trusted name in the industry to open doors for premium paper partnerships and co-branding opportunities.

Growth-focused SKUs Leverage recent product expansion such as the new Toned Sketch Paper in Tan and Gray to upsell to existing customers and attract artists looking for specialized surfaces, expanding cross-sell opportunities across sketch, watercolor, and mixed-media portfolios.

Mid-market footprint With 51-200 employees and revenue in the 1–10 million range, pursue mid-market distributors and regional art supply chains where Strathmore’s quality reputation can complement broader assortments and drive channel growth.

Digital trust signals Emphasize heritage, quality, and consistency in marketing and sales outreach, using the company’s century-long legacy to build credibility with retailers, art schools, studios, and professional artists who value proven performance.

Strategic partnerships Explore co-branding, collaborative promotions, and exclusive paper finishes with art supply retailers and education partners to widen exposure, increase basket size, and capture share from competitors in the fine art paper segment.