Premium art market Target high-end artists and galleries that require premium papers for watercolor, charcoal, pastel, and pen-and-ink work, leveraging Strathmore’s long-standing reputation for quality and brand heritage.

Product expansion Explore cross-sell opportunities with new product launches such as the Toned Sketch Paper in Tan and Gray to attract sketch artists and students seeking versatile surface options.

SMB sales potential Position Strathmore as a scalable supply for independent studios and small-to-midsize print/paper shops given the company size and revenue range, while leveraging partnerships with Mohawk Fine Papers for co-branding opportunities.

Digital engagement Leverage existing tech stack and online presence to run targeted campaigns for art schools, studios, and hobbyists, using content around surface selection, technique tips, and artist spotlights to drive adoption.

Global quality promise Emphasize heritage and consistent quality to win contracts with professional artists and institutions seeking reliable paper suppliers, while exploring international distribution or reseller partnerships as a growth channel.