Brand transition Strativity Group has rebranded to Material and directs followers to a new LinkedIn presence, signaling a shift that sales outreach should align with the new brand identity and value proposition.

Strategic CX focus Their emphasis on customer experience strategy design, implementation, and measurement through execution suggests cross-sell opportunities around CX transformation programs, training, and organizational change for large clients.

Target client base Working with Global 2000 and emerging companies indicates a dual-focus sales approach: pursue enterprise-level CX programs while offering scalable solutions to mid-market firms seeking differentiation through customer experience.

Tech and data leverage Usage of tools like Touchpoint Dashboard, Journey View, and analytics platforms points to potential upsell of advanced journey mapping, data visualization, and insights-driven consulting for richer client engagements.

Growth signals Revenue range and historical advisory expansion activity, including leadership appointments and product launches, suggest readiness for strategic partnerships, co-marketing, and expanded service offerings to accelerate scale.