Wholesale Advantage Leverage Stratton's wholesale pricing to develop referral partnerships with local real estate brokers and builders in Michigan, offering transparent cost savings to clients and potential co-marketing opportunities.

Local Market Focus Target Michigan-based agents and homeowners with messaging around lifelong service and relationship-driven support, positioning Stratton as a trusted regional lender for purchases and refinances.

Lean Scale Partnerships With a small team, accelerate growth through alliances with larger brokerages or mortgage networks, including white-label or co-branded services to increase volume without proportional headcount increases.

Digital Enablement Current tech stack is basic; pursue CRM, marketing automation, and lead-generation enhancements within the Microsoft 365 and GoDaddy ecosystem to attract more qualified leads and streamline operations.

Product Diversification Promote a full loan suite for homebuyers and refinancers and explore cross-selling related products such as cash-out refinances or HELOCs to expand wallet share with clients and partners.