Target Growing SMBs Strety's focus on small to mid-sized businesses with a workforce of 11-50 employees indicates an opportunity to expand sales efforts toward emerging companies that are seeking efficient business operating systems to power growth and streamline operations.

Leverage EOS Compatibility With its specialized EOS® platform, Strety appeals to entrepreneurs and organizations already aligned with EOS methodology, presenting an opportunity to upsell or cross-sell additional business management tools tailored to these existing users.

Expand Digital Marketing Utilizing its existing tech stack, including HubSpot Analytics and LinkedIn Insight Tags, Strety can enhance targeted marketing campaigns aimed at similar small business segments, increasing lead generation and conversion rates.

Promote Performance Tools Strety offers advanced features like performance management, project management, and surveys, which can be emphasized to attract organizations looking to improve team alignment, accountability, and operational transparency.

Capitalize on Market Fit Operating in a competitive landscape with successful players like Squarespace and Shopify, Strety can highlight its unique EOS-centric approach and ease of use to differentiate itself and capture additional market share among small business owners seeking tailored solutions.