Sustainability Commitment Strong Roots' active implementation of climate footprint and GHG emission labels demonstrates a strong appeal to environmentally conscious consumers, offering opportunities to partner with eco-focused retail and hospitality sectors seeking sustainable product lines.

Innovative Product Range The launch of a dedicated air fryer range capitalizes on the growing trend of healthy, convenient cooking appliances, providing a potential entry point for collaborations with kitchen appliance brands and retailers targeting health-conscious households.

Digital Expansion The company's recent launch of a direct-to-consumer platform and digital marketing initiatives like OOH campaigns open channels for targeted marketing partnerships, personalized promotions, and e-commerce collaborations to boost sales and customer engagement.

Financial Growth With recent securing of €20 million in financing from McCain Foods and revenue estimates between $10M and $25M, Strong Roots presents a promising opportunity for investors and distributors looking to support a rapidly growing plant-based brand with international expansion ambitions.

Market Positioning Strong Roots' strategic positioning as a B Corp and plant-based innovator aligns well with health, wellness, and sustainability trends, making it an attractive partner for retailers and foodservice providers aiming to strengthen their plant-based offerings.