Niche Focus Target the plus size bridal segment with tailored outreach highlighting expert fittings, one-on-one appointments, and a focus on size inclusive styling to expand market share in Arizona and Los Angeles.

Boutique Expansion Identify opportunities to scale through partnerships or pop-ups in additional California markets and neighboring states, leveraging Strut's specialty in plus size gowns and in-store stylist expertise.

High Value SKU Position premium and unique gown lines such as Cari and other beaded designs as must-have items for voluminous orders, upsell bridesmaids and accessories to maximize average order value.

Digital Engagement Leverage current tech stack for targeted campaigns (WordPress, Mailchimp, Mautic, Piwik PRO) to run retargeting, appointment reminders, and personalized promotions focused on size-inclusive bridal customers.

Brand Trust Capitalize on recognition as a top bridal shop and the expertise of curvy and plus size stylists to drive referrals, partnerships with photographers and venues, and cross-selling with bridesmaid dress collections.