Personalization Platform Leverage the existing analytics and data tooling to enable personalized marketing, shopper segmentation, and demand forecasting, optimizing inventory and VIP appointment experiences.

Omni Channel Growth Support experiential retail with enterprise scheduling, CRM integration, loyalty programs, and AI driven recommendations to connect online and in-store experiences around VIP appointments and alterations.

Strategic Partnerships Capitalize on Vera Wang and Adore Me partnerships to offer co-branding, product data sharing, and supplier collaboration platforms that accelerate go to market for new collections.

Transformation Leadership With a focus on transformation and technology, target ERP and CRM modernization, cloud migration and optimization, cybersecurity, and data integration to accelerate operations and digital initiatives.

Content Engagement Leverage Breaking Bridal and brand collaborations as content assets to fuel influencer partnerships, paid media, and customer engagement strategies.