Insights

Emerging Market Leader Style Theory's position as Southeast Asia's largest circular fashion platform with a strong presence in Singapore, Indonesia, and Hong Kong presents significant opportunities for brands seeking regional expansion or partnerships to enhance their sustainability commitments.

Sustainable Fashion Focus With initiatives like the Launch of the Lock&Go service and partnership with the Sustainability Alliance, Style Theory demonstrates an emphasis on eco-friendly practices, making it a valuable partner for brands and suppliers focused on sustainability and circular economy solutions.

Growing User Base The platform has thousands of active users, particularly women who enjoy flexible wardrobe options, indicating a large, engaged customer base that brands can target for cross-promotions, new product launches, or exclusive collections.

Innovative Technology Use Utilizing advanced tech stacks like Vue.js, Google Maps, and cloud-based services, Style Theory offers a seamless digital experience, creating opportunities to provide integrated digital solutions or leverage their platform for tech collaborations or co-branded experiences.

Funding and Revenue Growth With recent Series B funding of $15 million and an estimated revenue between $50M to $100M, Style Theory is positioned for further expansion, making it a promising partner for joint ventures or strategic alliances aimed at scaling sustainable fashion initiatives.

Style Theory Tech Stack

Style Theory uses 8 technology products and services including Cloudflare, Babel, Vue.js, and more. Explore Style Theory's tech stack below.

Cloudflare

Content Management System

Babel

Development

Vue.js

Javascript Frameworks

Google Maps

Maps

Braze

Marketing Automation

OptiMonk

Marketing Automation

Node.js

Programming Languages

iOS

Programming Languages

Style Theory Email Formats	Example	Percentage
First.Last@styletheory.co	John.Doe@styletheory.co	72%
First@styletheory.co	John@styletheory.co	22%
First.Middle@styletheory.co	John.Michael@styletheory.co	5%
Last@styletheory.co	Doe@styletheory.co	1%

Style Theory Email Formats

Example

Percentage

First.Last@styletheory.co

John.Doe@styletheory.co

72%

First@styletheory.co

John@styletheory.co

22%

First.Middle@styletheory.co

John.Michael@styletheory.co

Last@styletheory.co

Doe@styletheory.co

Frequently Asked Questions

Where is Style Theory's headquarters located?

Style Theory's main headquarters is located at 100G Pasir Panjang Rd, Singapore, Singapore 118523, SG. The company has employees across 4 continents, including AsiaEuropeNorth America.

What is Style Theory's official website and social media links?

Style Theory's official website is styletheory.co and has social profiles on LinkedIn Crunchbase.

What is Style Theory's NAICS code?

Style Theory's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Style Theory have currently?

As of October 2025, Style Theory has approximately 201 employees across 4 continents, including AsiaEuropeNorth America. Key team members include Head Of People: M. G.Head Of Marketing (growth, Acquisition, Crm, Customer Experience): J. P.Co Founder And Coo: R. L.. Explore Style Theory's employee directory with LeadIQ.

What industry does Style Theory belong to?

Style Theory operates in the Technology, Information and Internet industry.

What technology does Style Theory use?

Style Theory's tech stack includes CloudflareBabelVue.jsGoogle MapsBrazeOptiMonkNode.jsiOS.

What is Style Theory's email format?

Style Theory's email format typically follows the pattern of First.Last@styletheory.co. Find more Style Theory email formats with LeadIQ.

How much funding has Style Theory raised to date?

As of October 2025, Style Theory has raised $15M in funding. The last funding round occurred on Dec 06, 2019 for $15M.

When was Style Theory founded?

Style Theory was founded in 2016.

Style Theory

Technology, Information and InternetSingapore201-500 Employees

Hi, we are Southeast Asia's largest circular fashion platform. Since 2016, we’ve been on a mission to make change feel good by democratizing access to well-made designer apparel and bags that don't cost your wallet or the planet. 

We believe positive change happens when we share. Rent, buy or consign with Style Theory -- every wardrobe change is another chance to discover something new and make someone else’s outfit of the day. Whether it's a power outfit today or loungewear tomorrow, sizing up or down, or switching to a more sustainable lifestyle, this Wardrobe has been designed to evolve with you, for however your world changes.

Thousands of #womenofstyletheory in Singapore, Indonesia, and Hong Kong are looking good without even trying.

Insights

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Style Theory Tech Stack

Media & News

StyleTheory Private Limited partners with Torannce.

StyleTheory Private Limited launched Style Theory Shop on Jan 1st '20.

Kaliber Asia PTE LTD partnered with StyleTheory Private Limited on Aug 21st '21.

StyleTheory Private Limited receives financing of $15M in Series B.

StyleTheory Private Limited launched Membership Plans: the Core Plan, and the Pro Plan on May 12th '20.

StyleTheory Private Limited partnered with Fashion Makerspace Pte Ltd on Nov 1st '19.

StyleTheory Private Limited launches Lock&Go service.

Style Theory's Email Address Formats