Acquisition of Daily Makeover The acquisition of Daily Makeover for $2M positions StyleCaster as a leading fashion and beauty media company in New York, offering potential partnership opportunities with brands looking to reach Gen Z and millennial women through innovative digital channels.

Funding Rounds Recent funding rounds of $2M in 2012 and $5.75M in 2009, as well as a total funding of $7.8M, suggest potential growth and expansion plans for StyleCaster, making them open to exploring new collaborations and advertising opportunities to enhance their revenue stream.

Revenue Range With an estimated revenue of $10M - $50M, StyleCaster falls within a lucrative revenue range that indicates the capacity for high-value partnerships and advertising deals for companies looking to target the fashion, beauty, entertainment, and lifestyle sectors.

Tech Stack Utilization StyleCaster's tech stack includes platforms like TripleLift, Google Analytics, and more, showcasing a tech-savvy approach that appeals to companies in the tech and advertising space seeking collaborations with a digitally forward media platform.

Competitive Landscape Among similar companies like Fashionista, Refinery29, and Who What Wear, StyleCaster's moderate size, revenue, and focus on Gen Z and millennial audiences present a strategic position for targeted sales pitches, especially for businesses looking to tap into these demographic segments.