Insights

Digital Fashion Outreach Who What Wear's strong digital presence and popular online publication present numerous opportunities for advertising partnerships and sponsored content collaborations with brands seeking targeted engagement within the fashion and lifestyle demographic.

Event Engagement The company's participation in high-profile events like Cannes Film Festival and Paris Fashion Week indicates potential for sponsorships, branded experiences, or exclusive content collaborations with luxury and fashion brands aiming to elevate their visibility.

Fashion Collection Expansion The launch of the Who What Wear clothing line and collaboration with new brands like Alfie Paris suggest opportunities for wholesale partnerships, private label projects, or exclusive product collaborations to expand product offerings and increase revenue streams.

Technological Innovation Adoption of AI tools such as Chat GPT demonstrates a focus on integrating cutting-edge technology, opening avenues for sales solutions involving AI-powered marketing tools, personalized shopping experiences, or data-driven customer engagement strategies.

Growth and Acquisition As part of Future PLC, Who What Wear benefits from a broader media network, offering opportunities for cross-promotional campaigns, content syndication, and integrated marketing solutions tailored to fashion and lifestyle audiences.

Who What Wear Tech Stack

Who What Wear uses 8 technology products and services including The Trade Desk, Teads, OpenX, and more. Explore Who What Wear's tech stack below.

  • The Trade Desk
    Advertising
  • Teads
    Advertising
  • OpenX
    Advertising
  • Comscore
    Analytics
  • TikTok Pixel
    Analytics
  • Open Graph
    Content Management System
  • Marketo
    Marketing Automation
  • Adobe Fonts
    Web Fonts

Media & News

Who What Wear's Email Address Formats

Who What Wear uses at least 1 format(s):
Who What Wear Email FormatsExamplePercentage
FLast@whowhatwear.comJDoe@whowhatwear.com
87%
First@whowhatwear.comJohn@whowhatwear.com
7%
First.Last@whowhatwear.comJohn.Doe@whowhatwear.com
4%
FL@whowhatwear.comJD@whowhatwear.com
2%

Frequently Asked Questions

Where is Who What Wear's headquarters located?

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Who What Wear's main headquarters is located at 750 N. San Vicente, West Hollywood, CA 90069, US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Who What Wear's official website and social media links?

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Who What Wear's official website is whowhatwear.com and has social profiles on LinkedIn.

How much revenue does Who What Wear generate?

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As of October 2025, Who What Wear's annual revenue is estimated to be $1M.

What is Who What Wear's NAICS code?

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Who What Wear's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Who What Wear have currently?

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As of October 2025, Who What Wear has approximately 201 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Marketing Officer: B. G.Founder/CEO: T. W.Executive Assistant To Chief Executive Officer And Co-Founder: L. H.. Explore Who What Wear's employee directory with LeadIQ.

What industry does Who What Wear belong to?

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Who What Wear operates in the Retail Apparel and Fashion industry.

What technology does Who What Wear use?

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Who What Wear's tech stack includes The Trade DeskTeadsOpenXComscoreTikTok PixelOpen GraphMarketoAdobe Fonts.

What is Who What Wear's email format?

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Who What Wear's email format typically follows the pattern of FLast@whowhatwear.com. Find more Who What Wear email formats with LeadIQ.

When was Who What Wear founded?

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Who What Wear was founded in 2006.

Who What Wear

Retail Apparel and FashionUnited States201-500 Employees

Who What Wear is an international fashion company known for its digital fashion publication — whowhatwear.com. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping podcasts Second Life and Who What Wear with Hillary Kerr, both hosted by Kerr.  Headquartered in Los Angeles.

Who What Wear is now part of Future US LLC, an international media group and leading digital company.

Section iconCompany Overview

Headquarters
750 N. San Vicente, West Hollywood, CA 90069, US
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Who What Wear's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Who What Wear's revenue is estimated to be in the range of $100M$250M

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