Insights

Brand Luxury Growth Leverage Who What Wear’s strong digital fashion publication and high brand affinity to offer premium advertising packages, sponsored content, and exclusive collaborations with beauty and lifestyle brands targeting their engaged audience.

Media Synergy Target cross-channel opportunities by proposing integrated campaigns across their publications, podcasts, events, and social channels, backed by data-driven ad tech from their stack (AWS, Google Cloud, The Trade Desk, Taboola) to optimize reach and ROI.

AI Fashion Edge Explore partnerships around AI-driven fashion experiences or e-commerce personalization, aligning with their 2024 AI initiatives and potential monetization of AI tools to enhance shopper engagement and conversion rates.

Expansion Readiness Capitalize on their growth trajectory and recent Cannes/Paris Fashion Week activity by offering event sponsorships, exclusive content production, or limited-edition collections synchronized with fashion events.

Financial Viability Position solutions that scale with mid-market revenue and modest headcount, showcasing clear ROI within their $25–50M revenue band and leveraging existing funding to support long-term partnerships and co-marketing.

Similar companies to Who What Wear

Who What Wear Tech Stack

Who What Wear uses 8 technology products and services including Amazon Advertising, Taboola, The Trade Desk, and more. Explore Who What Wear's tech stack below.

Media & News

Who What Wear's Email Address Formats

Who What Wear uses at least 4 email formats:
Who What Wear Email FormatsExamplePercentage
FLast@whowhatwear.comJDoe@whowhatwear.com
86%
First@whowhatwear.comJohn@whowhatwear.com
9%
First.Last@whowhatwear.comJohn.Doe@whowhatwear.com
3%
FL@whowhatwear.comJD@whowhatwear.com
2%

Frequently Asked Questions

What is Who What Wear's official website and social media links?

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Who What Wear's official website is whowhatwear.com and has social profiles on LinkedIn.

How much revenue does Who What Wear generate?

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As of August 2026, Who What Wear's annual revenue is estimated to be $25M - $50M.

What is Who What Wear's NAICS code?

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Who What Wear's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Who What Wear have currently?

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As of August 2026, Who What Wear has approximately 136 employees across 5 continents, including North America, Europe and Asia. Key team members include Chief Marketing Officer: B. G., Vice President Business Affairs: A. F. and Executive Assistant To Chief Executive Officer And Co-Founder: L. H. Explore Who What Wear's employee directory with LeadIQ.

What industry does Who What Wear belong to?

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Who What Wear operates in the Retail Apparel and Fashion industry.

What technology does Who What Wear use?

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Who What Wear's tech stack includes Amazon Advertising, Taboola, The Trade Desk, Snowplow, Amazon Web Services, Google Cloud, Marketo and DocuSign.

What is Who What Wear's email format?

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Who What Wear's email format typically follows the pattern of FLast@whowhatwear.com. Find more Who What Wear email formats with LeadIQ.

How much funding has Who What Wear raised to date?

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As of August 2026, Who What Wear has raised $28M in funding. The last funding round occurred on Jun 27, 2017.

When was Who What Wear founded?

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Who What Wear was founded in 2006.
Who What Wear logo

Who What Wear

Retail Apparel and FashionCalifornia, United States51-200 Employees

Clique Media Group operates in the retail apparel and fashion industry and is headquartered in Los Angeles, California, at 750 North West Hollywood, 90069. The company employs between 51 and 200 people. It owns and operates the Who What Wear brand, an international fashion media property known for the digital publication whowhatwear.com and related podcasts. Who What Wear was founded in 2006 by Hillary Kerr and Katherine Power and is now part of Future US LLC, an international media group and digital company. The business maintains an online presence through whowhatwear.com and presents itself as a digital-first fashion publication with international reach.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $28M

    Who What Wear has raised a total of $28M of funding over 5 rounds. Their latest funding round was raised on Jun 27, 2017 as a Series C.

  • $25M - $50M

    Who What Wear's revenue is estimated to be in the range of $25M - $50M

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