Insights

Omni Channel Reach Suboo is already showcased on major retailers and has a presence in 300 premium boutiques across 17 countries, indicating strong wholesale and e commerce opportunities to expand through additional premium partners and regional distributors.

Premium Materials The brand emphasizes high quality fabrics including custom jacquard, recycled lycra, and local Sydney production for swimwear, suggesting opportunities to position Suboo with sustainability focused suppliers, fabric mills, and eco conscious retailers.

Seasonal Cadence With four main collections annually covering Ready To Wear, Resort, Swimwear and Event dressing, there is potential to propose aligned capsule collaborations, exclusive drops, or partner limited editions with outlets seeking fresh, transseasonal assortments.

Celebrity & Influencer Edge Suboo’s visibility among high profile talents and publications provides a platform for co branded campaigns, events, or influencer led collection launches that can accelerate new market entry and drive demand in key regions.

Growth Readiness Revenue range and existing wholesale footprint suggest scalability potential through tiered distribution, showroom partnerships, and targeted expansion into emerging fashion markets where similar brands have established traction.

SUBOO Tech Stack

SUBOO uses 8 technology products and services including Hotjar, Amazon Web Services, Microsoft 365, and more. Explore SUBOO's tech stack below.

SUBOO's Email Address Formats

SUBOO uses at least 1 format(s):
SUBOO Email FormatsExamplePercentage
First@suboo.com.auJohn@suboo.com.au
70%
Last@suboo.com.auDoe@suboo.com.au
20%
F.Last@suboo.com.auJ.Doe@suboo.com.au
10%

Frequently Asked Questions

What is SUBOO's official website and social media links?

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SUBOO's official website is suboo.com.au and has social profiles on LinkedIn.

How much revenue does SUBOO generate?

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As of August 2026, SUBOO's annual revenue is estimated to be $1M - $10M.

What is SUBOO's NAICS code?

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SUBOO's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SUBOO have currently?

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As of August 2026, SUBOO has approximately 16 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Director: S. D. C.Wholesale & Brand Manager: M. C.Operations Manager: N. B.. Explore SUBOO's employee directory with LeadIQ.

What industry does SUBOO belong to?

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SUBOO operates in the Retail Apparel and Fashion industry.

What technology does SUBOO use?

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SUBOO's tech stack includes HotjarAmazon Web ServicesMicrosoft 365SendGridMauticGoogle PayAirtableAdobe Creative Suite.

What is SUBOO's email format?

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SUBOO's email format typically follows the pattern of First@suboo.com.au. Find more SUBOO email formats with LeadIQ.

When was SUBOO founded?

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SUBOO was founded in 2008.
SUBOO logo

SUBOO

Retail Apparel and FashionNew South Wales, Australia11-50 Employees

SUBOO is a retail apparel and fashion label founded in 2008 in Bondi, Sydney, by Sue Di Chio, and based in Alexandria, New South Wales. Each year the brand releases four main collections, spanning everyday wear, resort-appropriate pieces, swimwear, and event dressing. The swimwear line is produced locally in Sydney using custom French and Italian jacquard fabrics and recycled lycras, with careful attention to fit and detail.

SUBOO products reach a global audience through channels that include over 300 premium boutiques in 17 countries and online platforms such as Farfetch, Bloomingdales, Saks, Shopbop, and Revolve. The brand has drawn coverage from major fashion media and attracted celebrity and influencer attention, reflecting its appeal among fashion-conscious consumers. Its target customer is self-assured, fashion-conscious women seeking versatile pieces suitable for downtown events and summer travel.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    SUBOO's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    SUBOO's revenue is estimated to be in the range of $1M - $10M

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