SUBOO Employee Directory
Retail Apparel and FashionNew South Wales, Australia11-50 Employees
SUBOO is a retail apparel and fashion label founded in 2008 in Bondi, Sydney, by Sue Di Chio, and based in Alexandria, New South Wales. Each year the brand releases four main collections, spanning everyday wear, resort-appropriate pieces, swimwear, and event dressing. The swimwear line is produced locally in Sydney using custom French and Italian jacquard fabrics and recycled lycras, with careful attention to fit and detail. SUBOO products reach a global audience through channels that include over 300 premium boutiques in 17 countries and online platforms such as Farfetch, Bloomingdales, Saks, Shopbop, and Revolve. The brand has drawn coverage from major fashion media and attracted celebrity and influencer attention, reflecting its appeal among fashion-conscious consumers. Its target customer is self-assured, fashion-conscious women seeking versatile pieces suitable for downtown events and summer travel.