Insights

Media Partnerships Subtext already works with major newsrooms and music brands such as The Washington Post, USA Today Network, Sony Music, and SoundCloud. There is an opportunity to expand to additional large publishers and media networks that seek direct audience engagement and revenue from SMS campaigns. Leverage the proven SMS-first approach to upsell with cross channel sponsorships and reader monetization.

Political Campaigns Recent IONCandidate launch and a strategic partnership with aKillion position Subtext for political campaigns, agencies and issue advocacy groups seeking scalable, compliant text messaging to engage voters. Target political consultancies and campaign teams with managed SMS programs, AI driven messaging, and rapid deployment across multiple districts.

Creator Monetization Partnership with SoundCloud shows success in enabling artists to engage fans and generate revenue via texting campaigns. Expand to other creator platforms such as music labels and podcasters and offer artist led campaigns for ticketing, merchandising, and premium drops.

Journalism Partnerships Strategic ties with Fundjournalism and News Revenue Hub show alignment with mission driven journalism and revenue diversification. Sales opportunities include turnkey SMS revenue and audience engagement solutions for publishers, nonprofit newsrooms, and media consortia, plus sponsored content campaigns and reader loyalty programs.

Enterprise Growth Subtext operates with a lean team and meaningful revenue, indicating strong product market fit for mid market publishers and brands. The technology stack including OpenAI, Google Analytics and LiveIntent supports scalable campaigns and data driven upsell opportunities. Use these strengths to pursue enterprise deals, expand to new geographies, and deepen data ownership and control for partners.

Subtext Tech Stack

Subtext uses 8 technology products and services including LiveIntent, iCIMS, Microsoft 365, and more. Explore Subtext's tech stack below.

  • LiveIntent
    Advertising
  • iCIMS
    Applicant Tracking Systems
  • Microsoft 365
    Email
  • OpenAI
    Generative Ai
  • Goober
    Javascript Libraries
  • Ruby
    Programming Languages
  • Google Analytics
    Web Analytics
  • Twitter
    Widgets

Media & News

Subtext's Email Address Formats

Subtext uses at least 1 format(s):
Subtext Email FormatsExamplePercentage
First@joinsubtext.comJohn@joinsubtext.com
65%
Last@joinsubtext.comDoe@joinsubtext.com
25%
FLast@joinsubtext.comJDoe@joinsubtext.com
8%
Last.F@joinsubtext.comDoe.J@joinsubtext.com
2%

Frequently Asked Questions

Where is Subtext's headquarters located?

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Subtext's main headquarters is located at 150 West 22nd Street Floor 6 New York, New York 10011 United States. The company has employees across 2 continents, including North AmericaAfrica.

What is Subtext's official website and social media links?

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Subtext's official website is joinsubtext.com and has social profiles on LinkedIn.

What is Subtext's NAICS code?

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Subtext's NAICS code is 5112 - Software Publishers.

How many employees does Subtext have currently?

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As of June 2026, Subtext has approximately 38 employees across 2 continents, including North AmericaAfrica. Key team members include Vp Of Marketing & Communications: S. S.Co-Founder & Ceo: M. D.Co-Founder & Cto: H. N.. Explore Subtext's employee directory with LeadIQ.

What industry does Subtext belong to?

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Subtext operates in the Software Development industry.

What technology does Subtext use?

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Subtext's tech stack includes LiveIntentiCIMSMicrosoft 365OpenAIGooberRubyGoogle AnalyticsTwitter.

What is Subtext's email format?

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Subtext's email format typically follows the pattern of First@joinsubtext.com. Find more Subtext email formats with LeadIQ.

When was Subtext founded?

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Subtext was founded in 2019.
Subtext logo

Subtext

Software DevelopmentNew York, United States11-50 Employees

Subtext is a software development company offering a text messaging platform that enables direct connections between audiences and their preferred content creators—newsrooms, media brands, musicians, creators, brands, and thought leaders—reducing reliance on social media and email clutter. Its client base includes Sony Music, USA Today Network, The Washington Post, BMG, Hearst, and the New York Post. The company is based in New York, and operates with a small-to-mid-sized team. 

Subtext originated as the fourth product spinout from the Alpha Group within Advance Local, itself part of Advance, aligning it with a broader portfolio of media-focused ventures. In 2025 it was recognized as one of the World's Most Innovative Companies by Fast Company and Inc.'s Best in Business. In June 2026 Subtext integrated with aKillion to launch IONCandidate, a conversational AI platform for political campaigns, marketers, and agencies to engage voters via text.

Section iconCompany Overview

Headquarters
150 West 22nd Street Floor 6 New York, New York 10011 United States
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Subtext's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Subtext's revenue is estimated to be in the range of $10M$25M

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