Established Local Presence With a family-owned history since 1975 and a reputation as Wisconsin's #1 volume Harley-Davidson dealership, Suburban Motors Harley-Davidson has deep-rooted community ties, providing opportunities for targeted local marketing and brand loyalty initiatives.

Consistent Customer Base Serving second and third-generation riders indicates strong customer retention and brand affinity, offering opportunities to develop loyalty programs and personalized sales strategies to increase lifetime value.

Moderate Revenue Range Operating within a revenue bracket of up to 10 million dollars suggests potential for growth through upselling accessories, apparel, and service packages alongside vehicle sales.

Dual Market Positioning The presence of similar mid-sized competitors such as Iron Town and Milwaukee Harley-Davidson indicates a competitive landscape where differentiating through unique offerings or targeted promotions could enhance market share.

Technology Adoption Utilizing a diverse tech stack including Google Maps, dealer management tools, and tracking systems presents an opportunity to leverage digital marketing and analytics for targeted outreach and lead generation efforts.